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Advertising Sales Agents

An occupation in Business and Information Systems

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Jobs in New York
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Job Description

Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.


Interests

Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.


Tasks

1. Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.

2. Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

3. Maintain assigned account bases while developing new accounts.

4. Process all correspondence and paperwork related to accounts.

5. Deliver advertising or illustration proofs to customers for approval.

6. Draw up contracts for advertising work, and collect payments due.

7. Locate and contact potential clients to offer advertising services.

8. Provide clients with estimates of the costs of advertising products or services.

9. Recommend appropriate sizes and formats for advertising, depending on medium being used.

10. Inform customers of available options for advertisement artwork, and provide samples.

11. Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.


Skills

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Time Management - Managing one's own time and the time of others.

Speaking - Talking to others to convey information effectively.

Mathematics - Using mathematics to solve problems.

Negotiation - Bringing others together and trying to reconcile differences.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.


Knowledge

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.


Education

Job Zone Three: Medium Preparation Needed

Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree. Some may require a bachelor's degree.

Training: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers.


School Programs

The college search results are undergraduate programs associated with Advertising Sales Agents. Further education may also be required to pursue this career.

The training search results include both short and long-term programs associated with Advertising Sales Agents, and may be more appropriate for adult and non-traditional students. Further training may also be required to pursue this career.



Advertising. - A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.


Wages

In NY the average wage for this occupation was:

$33,390 for entry level workers, and $76,700 for experienced workers.


Job Outlook

Based on the total number of annual openings and its growth rate, the employment prospects for this occupation are described as Very Favorable.

During 2006, there were approximately 28,840 Advertising Sales Agents employed in NY.

We estimate that in 2016 there will be 33,100  employed in NY. This represents an increase of 430 job(s) each year, and a total of 510 job openings each year.


Additional Resources

There are no additional resources for this occupation.


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